Carl Smith
Business Development Manager
Carl grew up on a dairy-turned-sheep farm in New Zealand, where he learned early what it means to work the land — and work hard. After the family farm was sold, he stayed close to the soil, managing sheep, beef, and deer operations and building a deep, practical understanding of farming systems from the inside out.
A careers adviser once told Carl his greatest asset was his ability to connect with people — and they weren’t wrong. That skill took him into agricultural sales, where he spent over a decade helping farmers access the tools and inputs they need to do what they do best. In 2019, he was invited to set up Fibre Fresh’s operations in WA, and has since built strong relationships across the ag community.
Carl joined Carbon Sync in 2023, drawn by a shared vision to support farmers in building long-term value into their land. He’s the first face most farmers see — and the one who sticks with them, right through the journey.
Practical, straight-talking, and genuinely committed to seeing farmers thrive, Carl is here to make sure every project starts with trust, clarity, and a cuppa.